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Galactic News
Thursday October 18, 2001
DVD's on the move
The Official Star Wars Site has stated that the Episode I DVD is on of the fastest selling of all time. Nearly three years after its theatrical release and almost 18 months following its VHS release, eager consumers have made Star Wars: Episode I The Phantom Menace the fastest-selling DVD of all time at traditional retail outlets nationwide. Episode I has outsold the year's previous reported sales velocity record-holders in the same 24 hour period. Total Day One consumer generated DVD purchasing revenue for Episode I is more than $17 million.
"The Phantom Menace DVD set a record when it sold more on its release day than any other title in Musicland's DVD history," said Peter Busch, vice president of video for Musicland which operates more than 1,300 Sam Goody, Suncoast, On Cue and Media Play stores nationwide.
The #2 film of all time and available on VHS for nearly two years, Episode I sales on its initial release on April 4, 2000, surpassed five million units in its first two days of sales. Marking the first film of the Star Wars saga to debut on DVD, consumers have purchased more than $260 million in Episode I home entertainment products (VHS and DVD).
Packed with over six hours of additional material, including exclusive documentaries and never-before-seen footage, the 2-Disc set will transport the viewer deeper into the Star Wars universe than ever before.